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BSc Management and Marketing

University of Essex
Sammanfattning
Grundnivå (Högskole- och Kandidatexamen)
Colchester
3 år
Heltid
Stipendium sökbart
University of Essex

BSc Management and Marketing

BSc Management and Marketing at University of Essex

What does it take to be an effective manager? How can marketers maximise return on investment?

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore subjects such as:

  • digital marketing and social media
  • marketing management
  • consumer behaviour
  • brand management
  • business strategy
  • organisational behaviour

In your first year, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both at your preference. This will give you the chance to further develop vital employability skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.

Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

CIM

This course is accredited by The Chartered Institute of Marketing (CIM).

This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.

Why we're great:

  • Placement opportunities enable you to develop your practical business skills by working for an external organisation.
  • We focus on ethical management and sustainable business practice.
  • We embed transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

University of the Year 2018

Study abroad

The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.

Placement year

A placement year provides an alternative option, enabling you to develop your practical business skills by working for an external organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.

The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

Our expert staff

You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.

Our staff specialise in areas including:

  • Business Ethics
  • Cultural Production
  • Corporate Marketing and Corporate Communication
  • Social Media Influencers
  • Sustainable Marketing and Consumer Behaviour
  • Technology and Innovation
  • Gender and LGBT inequality in the workplace
  • Digital innovation
  • Technology in customer engagement and experience

Drawing on his industry experience Dr Amir Homayounfard, Lecturer in Innovation and Strategic Marketing, applies his research in areas such as: the importance of technology for customer engagement and customer experience; and exploring the retailer-supplier relationship, to directly inform your studies in marketing and business management.

Specialist facilities

Our BSc Management and Marketing is based at our Colchester Campus.

In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.

Our new building provides you with superb facilities:

  • a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you’ll hands-on experience of using live business data
  • modern lecture theatres with ‘listen again’ recording to aid your study
  • study pods and innovation booths for group working
  • networking opportunities with visiting businesses
  • a café and adjacent foyer to enjoy on-site fresh food and drink
  • study skills workshops and advice

Our business school is located on the University’s Knowledge Gateway, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.

The Students’ Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.

Your future

The dual disciplines of management and marketing are highly sought after by many graduate employers.

Many of our graduates go on to manage marketing departments or take on specialist consultancy based roles straight after graduation as Essex Business School prepares you for the world of work from day one.

The BSc Management and Marketing curriculum taught here embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.

The Study Skills module in year one will develop your academic skills, while the Student Success modules in year two will build on what you learned in year one and so that you can easily step up to meet the growing academic demands of your second and final years. The Successful Futures module in year two will foster your professionalism and introduce you to the graduate recruitment process, including practical advice to excel at interviews and assessment centres.

Recent graduate destinations include:

  • Brand Manager at Ringnes AS, part of the Carlsberg Group– the largest Norwegian brewer
  • Relationship Manager at Footprint Digital– a fast-growing digital marketing agency
  • Buyer at the John Lewis Partnership– the high-end department chain store
  • Affiliate Marketing Analyst at KidStart– a save as you shop app for parents and children
  • Head of Analytics, Insight and Reporting at Commercial Risk Solutions, RSA- global insurance and risk management experts

The School will support you with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.

BSc Management and Marketing students can also take advantage of the services offered by the Student Development Team, including: careers advice; work experience; internships; placements; and voluntary opportunities.

För mer information om BSc Management and Marketing, vänligen fyll i en intresseanmälan nedan.

References

"During my time at Essex Business School I was part of the Student Engagement Team which was an extremely insightful and rewarding experience that I enjoyed greatly. I most enjoyed being able to be a part of the School and to help organise activities and to have an impact on the experiences of students like myself.

I have gained and developed so many valuable skills for my employability in the future and it’s a great thing to put on my CV! I have had the opportunity to meet students from all over the world, develop skills based on my personal experiences of studying and time management."

Charlotte Mills, BSc Management and Marketing, 2019

Entry requirements

Clearing entry requirements

Specific entry requirements for this course in Clearing are not published here but for most of our degree courses you will need to hold a Level 3 qualification. If you are interested in applying and have already received your results, use our Clearing application form (found on the website) to apply for 2021 entry and find out if you are eligible. You will be asked to provide details of your qualifications and grades.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a Tier 4 visa to study in the UK.

Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications

If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages at the website for the latest Home Office guidance on English language qualifications.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College website.

Course structure

Course structure

This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics. In the first year you will cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing.

In second and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.

Teaching and learning disclaimer

Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.

The teaching and assessment methods listed show what is currently planned for 2021 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Tuition fees & scholarships

Home/UK fee

£9,250

International fee

£17,700

EU students commencing their course in the 2021-22 academic year will be liable for the International fee.

Fees will increase for each academic year of study. Please visit the university's website for additional information about fees and funding options.

University of Essex

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University of Essex

Wivenhoe Park
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