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Fashion Marketing and Communication - Florence

Istituto Europeo di Design
Sammanfattning
Universitets- & högskoleutbildning
Florens
30 weeks
Heltid
Engelska
Klassrum
Startdatum: september - Florens

Fashion Marketing and Communication - Florence

Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.

About the education

The Fashion Marketing and Communication Academic Year allows you to analyse the relationship between brand, products and audiance and the role that marketing and communication plays within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote and support the brands that you connect with.

The course takes an in-depth look at positioning and target-audience theories and analyse specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.

Taught in English 

This course is held in the English language

Schedule

Lessons run from Monday to Friday, full-time.

Structure and methodology

The education path is based on the acquirement of the cultural, methodological, technical and technological knowledge and skills in the chosen field. The course alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector. 

The Academic Year is made up by the Fall Semester in Fashion Marketing and one of the two Spring Semesters: Fashion Communication or Fashion Styling. 

How?

The aim of the course is to teach you to develop an analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback. 

Through the Fall Semester you depeen the marketing strategies that brands often employ, and comprehend how these can be measured in terms of productivity, through product positioning, perceptual maps and consumer portraits.

Based on your choice, during the Spring Semester you will concentrate on a new product launch, re-launch, and brand re-positioning, or you will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase the integrated strategies of communication.

För mer information om Fashion Marketing and Communication - Florence, vänligen fyll i en intresseanmälan nedan.

Så ansöker du

Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.

You can apply online through IED's website. 

Kursinnehåll

Fashion Marketing – Fall Semester

  • BRANDING
  • FASHION COMMUNICATION AND PUBLIC RELATIONS
  • SOCIAL MEDIA LAB
  • HISTORY OF FASHION PHOTOGRAPHY
  • FASHION EVENT
  • FASHION MARKETING AND MANAGEMENT
  • TREND FORECASTING
  • PROJECT METHODOLOGY
  • TECHNOLOGY OF MATERIALS
  • TECHNOLOGY OF MATERIALS: LEATHER ACCESSORIES
  • MADE IN ITALY

Fashion Communication – Spring Semester

  • FASHION COMMUNICATION
  • HISTORY OF ARTS, FASHION AND COSTUME
  • SEMIOTICS FOR FASHION
  • DIGITAL COMMUNICATION
  • FASHION MATERIALS
  • FASHION EVENTS
  • VISUAL LANGUAGE
  • INTRODUCTION TO COLLECTION PROJECT
  • THE CONCEPT OF TREND
  • MADE IN ITALY

Fashion Styling – Spring Semester

  • FASHION AND CONTEMPORARY ARTS
  • VIDEO LANGUAGE
  • FASHION STYLIST
  • DIGITAL EVENTS
  • DIGITAL COMMUNICATION
  • FASHION WRITING
  • VISUAL MERCHANDISING
  • THE CONCEPT OF TRENDS
  • INTRODUCTION TO COLLECTION PROJECT
  • MADE IN ITALY

Istituto Europeo di Design

Istituto Europeo di Design

Bli en av framtidens stjärndesigners

Du som har passion för design och mode har hittar helt rätt! Istituto Europeo di Design (IED) grundades 1966 i modehuvudstaden Milano i Italien. IED anses vara en av världens ledande högskolor inom ämnen som Fashion Design (modedesign), Fashion Management &...


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Istituto Europeo di Design

via A. Sciesa 4
20135 Milano


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