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BA (Hons) Fashion Marketing and Communication - Barcelona

Istituto Europeo di Design
Sammanfattning
Grundnivå (Högskole- och Kandidatexamen etc)
Barcelona
3 år
Heltid
Engelska
Startdatum: oktober 2020 - Barcelona
BA (Hons) Fashion Marketing and Communication - Barcelona

BA (Hons) Fashion Marketing and Communication - Barcelona

Fashion Marketing and Communication in Barcelona

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. 

The BA Honours Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a vision where adaptability and efficiency display a relevant position.

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Examen & Intyg

Title

Bachelor of Arts (Hons) in Fashion Marketing and Communication, 360 (UK) Credits

Job Opportunities

  • Fashion Editor
  • Visual Merchandiser
  • Press Office Manager
  • Public Relations Management
  • Product merchandiser
  • Buyer
  • Community Manager
  • Fashion Consultor
  • Design manager
  • Product manager
  • Fashion Event Organizer
  • Fashion Journalist
  • Entrepreneur
  • Etc.

Kursinnehåll

Objectives

The first year of the course is focused on developing a rigorous approach to the acquisition of a broad knowledge base; employ a range of specialised skills; evaluate information, using it to plan and develop investigative strategies and to determine solutions to a variety of unpredictable problems; and operate in a range of varied and specific contexts, taking responsibility for the nature and quality of outputs.

During the second year, students generate ideas through the analysis of concepts at an abstract level with a command of specialised skills and the formulation of responses to well-defined and abstract problems; analyse and evaluate information; exercise significant judgement across a broad range of functions; and accept responsibility for determining and achieving personal and/or group outcomes.

The third year emphasizes on review critically, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study; critically evaluate concepts and evidence from a range of sources; transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and accept accountability for determining and achieving personal and/or group outcomes.

Courses

1

  • MARKET RESEARCH
  • FASHION MARKETING
  • FASHION COMMUNICATION
  • TEXTILE CULTURE
  • FASHION PRODUCT
  • MICROSOFT OFFICE -EXCEL
  • ADOBE PHOTOSHOP AND ILLUSTRATOR
  • DESIGN MANAGEMENT
  • FASHION PUBLISHING
  • FASHION SYSTEMS
  • FASHION COMPANY MANAGEMENT
  • HISTORY OF ART
  • HISTORY OF FASHION
  • CONTEMPORARY FASHION
  • FASHION MERCHANDISING
  • FASHION MARKETING PROJECT
  • FASHION JOURNALISM
  • FASHION COMMUNICATION PROJECT
  • ACADEMIC WRITING WORKSHOP
  • GREAT TEAMS CREATE FABULOUS PROJECTS WORKSHOP

2

  • ADVERTISING
  • BELLOW THE LINE ( PR EVENTS)
  • DIGITAL MEDIA MARKETING & COMMUNICATION
  • BUDGETING
  • ADOBE IN DESIGN
  • VIDEO LANGUAGES
  • VIDEO TECHNIQUES
  • SEMIOTICS
  • SOCIOLOGY
  • LIFESTYLE & TRENDS
  • DISTRIBUTION SYSTEM
  • RETAIL MANAGEMENT
  • FASHION BUYING
  • B2B AND B2C COMMUNICATION
  • EDITORIAL OFFICE
  • EVENT ORGANIZATION
  • FASHION SHOW
  • DIGITAL IDENTITY
  • PUBLIC SPEAKING
  • EXPLORING FASHION HISTORY
  • BASIC OF DATA VISUALIZATION

3

  • STRATEGIC BRAND MANAGEMENT
  • INTERNATIONAL MARKETS
  • MARKETING ETHICS
  • BUSINESS PLAN
  • ENTREPRENEURSHIP
  • BUSINESS LAW
  • FASHION PHOTOGRAPHY
  • FASHION IN MUSIC AND CINEMA
  • ​FASHION STYLING
  • MARKETING STRATEGY
  • PERSONAL DEVELOPMENT SKILLS
  • COMMUNICATION STRATEGY
  • ART DIRECTION
  • TRANSVERSAL WORKSHOPS
  • MAJOR PROJECT

Istituto Europeo di Design

Istituto Europeo di Design

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Du som har passion för design och mode har hittar helt rätt! Istituto Europeo di Design (IED) grundades 1966 i modehuvudstaden Milano i Italien. IED anses vara en av världens ledande högskolor inom ämnen som Fashion Design (modedesign), Fashion Management &...


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