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Hitta ditt yrke - Entrepreneur & Creative Director

MaksHyper Island"Hyper Island gives you all the tools you need to create good stuff"


Maksimilan Kallhed never viewed himself as a traditional university student. The Interactive Art Director program at Hyper Island provided the tools to enable him to create his own future and career. Together with fellow students he co-founded The Pop Up Agency while still a student. The role of being an entrepreneur through Pop Up is ”not a job, it’s a lifestyle”, he says.

Maks education

Name: Interactive Art Director  School: Hyper Island 
Place: Stockholm Lenght: 45 weeks
Education type: Yrkeshögskoleutbildning  Price: Free of charge (for nordic citizens)

Maksimilan’s story is one of many examples of career paths after graduation at Hyper Island. The school offers programs of 1-2 years, preparing students for the digital creative industry and responding to its needs and demands.

How come you chose to study at Hyper Island?

I was working in Stockholm and everyone that I looked up to talked about Hyper Island. How good, cool and different it was from a regular university. I’ve never seen myself as a traditional university student, so Hyper Island was the perfect way for me to get around that.

What was the best thing about the program and the school?

LEARNING BY DOING / FAILING! This is my philosophy in life and I live by it everyday. Hyper Island gives you all the tools you need to create good stuff, but they don't give you the path to get there. This is something I was struggling with during my time at Hyper Island, but that made me push my boundaries and take me to where I am today.

How come you ended up starting your own business?

I had a lot of needs that I wanted to fulfil. I had a hard time finding myself in the cluster of agencies. So my needs and the needs I share with the four co-founders became the foundation of The Pop Up Agency.

Pop Up in actionWhat is the best thing about your job?

Pop Up is not a job, it’s a lifestyle.

What is the most challenging thing about your job?

How do you set a price on an idea?

How would you describe the feeling of working with your own business?

I’m working for myself, but at the end of the day I’m working for my team. There is nothing better than providing success to the team and sharing that feeling with everyone who is dedicating their lives to this.

What does a normal workday look like in short?

There is no normal workday in the Pop Up life since we are constantly moving. I would describe it as something like this: meet the team in the morning, check in (the Hyper Island way), get moving, check my emails while I’m on the run to my destination, Pop Up, meet and greet, talk and ideate, deliver a solution, fold up and move on to the next thing.

Who can be an entrepreneur?

EVERYONE who dares to follow their goals and not their strategy to get there.

Follow your gut feeling, says Maks.If Pop Up Agency had never happened, what do you think you would have been working with?

I would have done my own thing. I have no idea what it would be. I’ve always had the urge to work for myself. I have a wide range of interests, so probably something connected to my passions.

What from Hyper Island have you brought with you into the real-world working life?

A lot of things, but most importantly, the three cornerstones that form the foundation of The Pop Up Agency:
SHARE - REFLECT - FEEDBACK.

What are your tips for those who are looking to study at Hyper Island?

Stop questioning yourself and always trust your gut feeling. Don’t overdo things! Remember that there is no such thing as "the first 100 ideas are crap and the 101st is the ONE".

Arkiv: Hitta ditt yrke

*Hyper Island has students all over the world, why the working language is English.

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